Bisexual Pride

The bisexual pride flag was designed in 1998 by Michael Page to give bisexual people a unique symbol and make it easier to create visibility and community. The flag challenges the idea that bisexuality is “half straight, half gay” and instead emphasises attraction to more than one gender.

The flag has three horizontal stripes:

• Magenta (top): Attraction to the same gender.

• Royal blue (bottom): Attraction to other genders.

• Purple (middle stripe): Represents overlap and fluid sexuality – attraction to both one’s own and other genders.

The purple field is also a symbol of the unique bi identity, which is often overlooked or misunderstood in both heterosexual and homosexual spaces.

Being bisexual means that one can be romantically and/or sexually attracted to more than one gender. This can include attraction to men, women, and non-binary individuals. Bisexuality is a broad and diverse identity that encompasses many different experiences.

Bisexuality often describes attraction to two or more genders, but not necessarily all genders.

Pansexuality emphasizes attraction regardless of gender and typically includes all gender identities.

However, many people experience an overlap between these two concepts, and both are valid and inclusive ways to understand sexual attraction.

No, bisexuality is a valid and lasting sexual orientation. While some may explore or question their sexuality, bisexuality is not just a phase – it is a real identity for many people.

Absolutely! Bisexuality is about who you can be attracted to, not necessarily being in a relationship with multiple people at the same time. Many bisexuals have monogamous relationships, and their orientation remains an important part of their identity.

Bisexuality – often shortened to “bi” – is a sexual orientation where a person experiences attraction to more than one gender.
This doesn’t necessarily mean in the same way or to the same extent, but it does mean that gender doesn’t limit the potential for romantic or sexual connection. Bisexuality encompasses a wide range of identities and experiences, and many bisexual people also identify as pansexual, queer, or something entirely different.

The bisexual pride flag was designed in 1998 by Michael Page to increase visibility for bisexual individuals, who have often been overlooked or misunderstood – both in mainstream society and within LGBTQ+ communities.

The flag consists of three horizontal stripes:

• Magenta (top): Represents attraction to the same gender.
• Blue (bottom): Symbolizes attraction to other genders.
• Purple (middle): Represents the spectrum in between – attraction to more than one gender and fluid identities.

These colors and their overlap highlight that bisexuality isn’t about “50/50” attraction, but about the freedom to love, desire, and connect without binary constraints.

Despite being one of the largest groups within the LGBTQIA+ umbrella, many bisexual people still face invisibility, stereotypes, and doubt – from both society and sometimes even within their own communities. That’s why bisexual pride merchandise and visible symbols play such an important role in fostering identity, pride, and belonging.

In our selection, you’ll find everything from bisexual flags, clothing, pins, and accessories in bi colors – created to help you show the world who you are or to support someone you care about. However you express your bi identity, there’s space for you here.

Bisexuality is not a phase. It’s not confusion. It’s a valid and beautiful part of the human spectrum.